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Building Trust with Social Media: How Home Inspectors Can Get Referrals

Referrals are the lifeblood of a successful home inspection business. Building trust with real estate agents and clients is crucial for becoming a reliable source of referrals. But how do you go about it? One innovative approach is using social media platforms like TikTok to showcase your knowledge and service-oriented approach. In this blog, we'll explore the journey of Bryan Standley from Inspect KC, who leveraged TikTok to pass a million dollars in lifetime revenue after just two years. We'll also share some valuable tips from his experience.


A TikTok Story: Bryan Standley, the owner of Inspect KC, started using TikTok just for fun, sharing a glimpse of his day-to-day life as a home inspector. Little did he know that this would lead to a surge in referrals. His TikTok videos showcasing leak detections, hidden attic spaces, and insights into flipped houses resonated with a curious audience. Standley's followers grew, and local homebuyers and agents began to request his services based on the trust they developed by watching his content.


Going Viral: As Standley's TikTok following expanded, media outlets took notice. An Insider article featuring his content went viral, leading to more inquiries from publishers. While these interviews and articles didn't immediately bring in many clients, they helped build viewers' confidence in his expertise and inspections, eventually turning into regular referral sources.


Tips for Social Media: Using social media to cultivate trust in your home inspection business can be challenging, but it's possible. Here are some key takeaways from Bryan Standley's journey:

  1. Create Content for the Curious: People turn to social media for entertainment and to satisfy their curiosity. Share relatable and intriguing home inspection stories and deficiencies. Show unique tools and issues that pique your audience's interest.

  2. Abandon Perfectionism: Your first posts may not be perfect, and that's okay. Learn to be patient with yourself and embrace the learning curve. Consistency, not perfection, is key with social media.

  3. Embrace Criticism: Be prepared for criticism and engage with it professionally. Comments and engagement on your posts can boost their visibility, even if some comments are critical.

  4. Be Genuine: Use social media platforms that genuinely interest you. Your passion and authenticity will shine through in your content and help you build trust.

Social media platforms like TikTok can be powerful tools for home inspectors looking to build trust and gain referrals. By showcasing your knowledge, being genuine, and engaging with your audience, you can turn social media into a valuable source of business growth. Remember, building trust takes time and consistency, so don't be discouraged if results aren't immediate.


The information provided in this blog is for informational purposes only. It does not constitute professional advice or recommendations. The success stories and experiences shared in this blog may not be representative of all individuals' experiences, and results may vary. Social media platforms and their algorithms are subject to change, and the effectiveness of using them for business promotion may vary. Additionally, while criticism can provide engagement on social media, it's essential to approach comments and interactions professionally and constructively. Readers should conduct their own research and consider their unique circumstances before implementing any strategies or techniques discussed in this blog.


Our licensed professionals have been trained to thoroughly inspect all areas of your home, since 1994. With our expertise, you can feel confident that you're making a smart decision about your new home. So why not give us a call today to schedule your home inspection?? For more information on home inspections and how to get ready for them, contact Bryan & Bryan today at (866) 484-8318 to schedule an inspection. We provide other inspections such as pest control services, stucco services, sewer scopes, irrigation inspections, and more.

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